Written from real projects. Each guide explains the problem, the fix and how to check it worked.
Latest/5 Oct 2026/3 min read
Google Ads conversions not tracking form submissions? 7 causes and how to fix them
If Google Ads shows fewer (or more) leads than your inbox, your campaigns are optimising for the wrong thing. Here are the seven most common causes and the fix for each.
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CRM & automation/3 min read
How to send WhatsApp leads into Zoho CRM automatically
WhatsApp is where Indian customers enquire, but most of those chats never reach the CRM. Here is a practical setup that captures every WhatsApp lead with its source.
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SEO/3 min read
React to Next.js migration: the SEO checklist that protects your rankings
Moving a client-side React site to Next.js can transform speed and visibility, or wipe out traffic if done carelessly. This is the checklist I follow on every migration.
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Lead generation/2 min read
How to stop bot and spam leads on website forms without losing real enquiries
Fake leads waste your sales team’s time and poison your ad data. Here is a layered approach that blocks bots while keeping forms easy for real people.
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