When lead data lives across ad accounts, spreadsheets and a CRM, nobody sees the full picture. I build dashboards and internal tools that pull it together, so your team can see what is working and act on it the same day.
Sound familiar?
- Lead numbers in Google Ads, the CRM and the sales sheet never match
- Reports are rebuilt by hand every week
- The team cannot see which source or campaign brings paying customers
- Feedback and enquiries pile up with nobody summarising them
- Operations run on scattered spreadsheets and WhatsApp groups
What you get
- Lead and conversion dashboards by source, campaign and city
- CRM-connected admin panels with roles and permissions
- AI-assisted summaries of feedback, enquiries and call notes
- Automated daily or weekly reports by email or WhatsApp
- Internal tools for scheduling, approvals and operations
- Clean data model and documentation
How the project runs
Map the data
We list every source of leads and numbers and agree on the metrics that matter.
Design the views
You approve the screens and reports before I connect any data.
Connect and build
APIs and integrations are wired up, with checks so numbers stay accurate.
Roll out
Your team gets access, training notes and a short walkthrough video.
Tools and technology
Build
Next.jsReactNode.jsTypeScriptChart.jsRecharts
Data
MySQLPostgreSQLMongoDBBigQueryGoogle Sheets
Reporting
Looker StudioGA4 APIGoogle Ads APIMeta Marketing API
AI
OpenAI APIClaude APIGemini APILangChainEmbeddings and RAG
Common questions
Can you connect my CRM and ad accounts?
Yes. I regularly work with Zoho CRM, HubSpot, Google Ads, GA4, Meta and Google Sheets, and can connect most tools with an API.
Is Looker Studio enough or do I need a custom dashboard?
Looker Studio is great for reporting. A custom dashboard makes sense when your team needs to act on data, such as assigning or updating leads.
How do the AI features work?
AI models summarise and tag text such as feedback or enquiries, so your team reads one summary instead of hundreds of messages. Your data stays in your own accounts.
Let's talk about your dashboards & internal tools project
Share what you need and get a written plan with a fixed quote within 24 hours.